The Digital Marketing Specialist is a key member of the Brand & Marketing Communications team and will play a critical role in the success of our brand, marketing and communication efforts. The Digital Marketing Specialist coordinates, executes, tracks and optimizes a broad range of digital marketing projects to build brand awareness and drive lead generation. The role is responsible for promoting content and lead generation campaigns across our digital presence for one of the strongest growing business segments, instant issuance. The Digital Marketing Specialist coordinates a digital marketing calendar and plans updates for our corporate, international and partner web sites. The role is instrumental in driving and increasing traffic to the companys websites, recommending and implementing changes to improve the visitor experience, while ensuring brand consistency and positive brand image.
Web Content Management
Create, edit and publish content on our website, international sites, and partner sites
Produce and/or coordinate a variety of web project deliverables which may include web site enhancements, redesigns, new technology implementation, forms, videos, multimedia, etc.
Create digital lead generation campaigns which may include landing pages and online advertising
Work with current content management systems (Interwoven TeamSite and WordPress) to create, post, maintain, customize and enhance digital content
Web Strategy & Metrics
Collaborate and partner with digital marketing, public relations, marketing communications, vertical marketing and sales to digitally promote instant issuance content, product launches and lead generation activities to optimize brand presence and demand aligned with our sales objectives
Manage a digital content calendar for instant issuance promotions, campaigns, launches, online advertising, etc.
Track, analyze and report the performance and metrics of digital campaigns, promotions, advertising to marketing communications, sales and others
Participate with digital marketing and marketing communications on integrating new tools such as Eloqua, Salesforce.com, new partner portals, etc.
Troubleshooting and Continuous Improvement
Troubleshoot and resolve web issues such as broken links, page layouts, cross-linking, and visual design.
Coordinate with IT and others to resolve technical issues and set up new project requirements
Optimize digital marketing activities utilizing web analytics
Implement improvements and best practices to site content, increase online traffic, lead conversions
CANDIDATE MUST ALREADY BE ABLE TO RELOCATE TO SAUDI ARABIA (MADINAH), and must have:
Ability to work independently on cross functional teams
Creativity, ability to think out of the box and drive change
Ability to manage multiple projects and prioritize to meet completion deadlines and budget constraints
Demonstrated excellence in verbal and written communication skills
Strong skills in editing, proofing, writing and design concept
Strong understanding and experience in SEM/SEO/PPC strategies
Proven experience in content management systems, web best practices
Demonstrate high level of experience with online troubleshooting, problem identification and resolution
Competency with HTML, CSS
Experience with Google Analytics or other web analytics platforms
Working knowledge of web usability, architecture, search and user interfaces
Career Level: Mid Career
Years of Experience: Min: 3 in digital and online marketing
Residence Location: Within GCC countries and ready to relocate to Madinah (Saudi Arabia)
Degree: Bachelor's degree / higher diploma in digital marketing, web communications or equivalent formal education and experience
Job Location: Saudi Arabia (Madinah)
Company Industry: Education, Training, and Library; Consulting Services, Travel Industry
Company Type: Employer (Private Sector)
Job Role: Sales Employment
Status: Full time Employment
Type: Employee Monthly
Salary Range: Unspecified
Number of Vacancies: 1
To apply send your C.Vs to careersimpactplusmea.com