To create awareness and desire for the company with a creative approach
He should study the designs, logos, promotional materials like flyers, posters, banners, advertisements, newsletters etc and modify them if necessary.
Content and pictorial data are both equally important to create to compliment the campaign and business objectives/ policies.
Handling the annual marketing budget, assigning a new budget for the coming year and working within the budget is another vital duty.
Apart from these, training interns is also his/her responsibility.