Reports to: General Manager- Lubricants, Commercial, Aviation, Marine & BD
Department: Lubricants /
Function: Sales and Marketing
3. JOB DIMENSIONS:
Number of Staff Supervised: Direct Reports: 8
2. JOB PURPOSE:
Manage and grow the Local Lubricants business of business in all applications and business segments in order to meet the agreed sales targets and growth plans with and in line with the Company strategy and business objectives.
Develop a strategy to grow and spread ( Auto Service Centers) in Oman to meet the set vision and long terms plans agreed with .
Develop and implement growth strategies for to grow the businesses in average at a rate of 5% per year in volume and profitability. High emphasis should be given to Synthetic products and power brands.
Develop clear marketing strategies for & brands in alignment with marketing strategies to increase & brands market share in Oman.
Work along with GM-Lubricants in formalizing and implementing the strategies to expand the lubricants business and increase its contribution net profit as per long term plans.
4. KEY ACCOUNTABILITIES:
Description Performance Indicators
Marketing & Growth Strategies
Develop the Marketing Strategies for Lubricants for three segments (Automotive, Energy and marine) in order to achieve the Sales and Business Objectives.
Introduce new segments along with for industrial lubricants.
Expand the aviation lubricants along with
Set up a clear road map for the growth strategy for and brands
Effectively align strategies with long term strategies
Manage effectively all the merchandising and promotional activities in coordination with marketing manager and
Delivery and approval of a road map.
Delivery of a 5 years long term strategic plan
Development and approvals of the annual plans on the basis of the 5 years strategic Plan.
Budgets and Plans:
Formulate, recommend, implement and monitor the annual REVEX and CAPEX Lubricants budget.
Plan and monitor the financial performance versus the budget to manage the business within budgets.
Improve the profitability of the business as per agreed plan Financial variance versus budget
Budgets and plans are prepared within budgeting process timescales
Accuracy of budget
Develop, Implement and review the annual sales and marketing plan and strategy effectively in order to achieve the Sales targets for volume, turnover and gross margins (2015 figures)
Volume : approx. 6200 KL per year
Turn Over: Approx RO 7 miilion per Year
GM: Approx RO 1.5
Manage and improve the collections in order to maintain effective debtor management and improve debtor days
Debtor days to be below 60 days
Overdue debts above 30 days shall be less than 15% and overdue debts above 90days shall be less than 8% from total outstanding. This targets to be improved every year.
Stock levels shall be maintained below 120 days as per Company stock days calculation and shall be improved every years. Old slow moving more than two years shall be liquidated through proper liquidation plan in line with advises and management approvals
Value and percentage of stock above one year and 2 years
Develop and implement a strategy to accelerate the introduction of Auto Centers in Oman to achieve minimum 10 per year. New shall drive the growth of automotive lubricant business along with synthetic products.
Development and implement a strategies for Corporate fleet Services solution via network and grow the volumes in this sector to boost the overall growth strategy of Brand in Oman.
Develop a IT application (CRM) & a loyalty scheme along with and IT to expand the customer base of in Oman
Number of outlets (min 10 per year)
Average volume per outlet
Number & Volume of corporate fleets customers
Delivery and introduction of an effective CRM and loyalty scheme