Location – Kuwait (candidates must be based in Kuwait already)
Salary – DOE
Skills and experience:
Arabic speaking is essential.
Proven experience in healthcare marketing, preferably within a healthcare holding group or clinic setting.
Strong understanding of digital marketing strategies and tools.
Excellent communication and interpersonal skills.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Creative thinker with a strategic mindset and analytical skills.
Proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM systems).
Key Responsibilities:
Strategic Planning:
Develop and implement comprehensive marketing strategies aligned with business goals and growth objectives.
Conduct market research to identify trends, competitor activities, and potential opportunities.
Brand Management:
Manage and enhance the brand presence of the healthcare holding group and associated clinics.
Ensure brand consistency across all channels and communications.
Digital Marketing:
Oversee digital marketing campaigns, including SEO, SEM, PPC, email marketing, and social media.
Analyze digital marketing performance metrics and optimize campaigns based on insights.
Content Strategy:
Develop engaging content for website, social media, blogs, and other marketing channels.
Collaborate with internal teams to create compelling content that educates and engages our target audience.
Campaign Management:
Plan and execute marketing campaigns for clinic launches, new services, and special promotions.
Monitor campaign performance and adjust strategies as needed to achieve objectives.
Public Relations:
Build and maintain relationships with media outlets, industry influencers, and key stakeholders.
Coordinate PR activities, including press releases, media coverage, and public appearances.
Analytics and Reporting:
Utilize analytics tools to track marketing ROI, evaluate campaign effectiveness, and generate reports.
Provide regular performance updates and insights to senior management.